This is very positive because these are exactly the types of players racing needs. Handicapping and wagering is a skill betting game, but racing does a poor job embracing it. Betfair, and exchanges, force racing to confront this problem, and offers it a new market to sell to, through a medium customers like. In the long-run, this not only involves hopefully increasing revenue from wagering, but selling nights out at the track, new horse ownership and building new fans, too.
What else is good is that exchanges are a form of fixed odds wagering. There are hundreds if not thousands of players in New Jersey who stopped betting, for example, at Freehold, or other small harness tracks because of odds that change after the bell. Betting exchanges allow you to lock in a price and not be at the mercy of the late simulcast money. That means something. For potential new customers, and old customers who have long left the game along with those thinking of leaving , this is really big news.
And much of old-time horse racing thinks people are still driving to the track in their Pintos. When I wrote a white paper on exchange wagering for the industry in Canada eight or 10 years ago I have been betting and studying exchange betting since , I said the following:. Exchanges bring in new demographics and attract poker players and others like them precisely because they offer a low vigorish to the most price sensitive. Worldwide, exchanges work with about five per cent commission.
In fact, recently when Australia racing tried to raise prices to over eight per cent, it killed handle and purse revenue and they had to backtrack. What did New Jersey do? They passed it with 12 per cent takeout, yes, 12 per cent. With only 20 per cent of wagering in the win pool, and a good deal of money coming from six to eight per cent signal fees, there is absolutely no reason to worry about cannibalization.
There are a ton of great benefits from an exchange, along with some not-so-great things, like pricing. But, what can really throw a gasoline bomb into the fire is if those playing on the exchange from inside the sport are doing so illegally. On an exchange, horses are bet to lose. An arb is a price that shouldn't be that high - avoid these! An example may be something like Ladbrokes boosting Arsenal to win at odds of 5. In this example, the lay odds on the exchange are likely to be around 4.
You can calculate how much profit you're going to make by simply entering the numbers into the Normal calculator:. The profit is worked out just like the loss is on a normal trigger bet. Sometimes bookmakers advertise price boosts that aren't actually boosts. The original odds they are offering might be so bad that the "boost" is just bringing the price up to the normal value. Using the example from above, if Ladbrokes had boosted the odds from 4.
Not all price boosts have an available lay market on the exchange, and because of this we cannot profit as we can't lay the bet! An example of this is "Ronaldo to score and Messi to score". On Betfair and Smarkets there is a Goalscorer market, but you can only lay one player.
The mentioned price boost is for two separate players to score, something which we cannot lay, and so cannot profit from. If you come across a boost like the 2 previously mentioned, simply skip it and move on. There will be plenty of other profitable boosts that you can get stuck in to.
If you are placing a bet on a price boost on multiple games that are happening at the same time, then you may not be able to lay it. Sometimes these can be profitable, and you can actually request a lay market to be put up on Smarkets by visiting their live chat. They will add a market for the price boost and fill it with liquidity, meaning you can lay your bets.
If you don't have a Smarkets account though, then you would not be able to do this. Price boosts are one of the most underated ways to profit when matched betting because they are so simple to do and to many new starters, they can be daunting to find on the bookie's websites. The main sticking point is knowing where on earth the bookies hide their price boosts and if they are profitable.
This NEW section of the guide aims to make the process of finding where the boosts are located a whole lot simpler and faster! The best place to find advertised boosts are on the Daily Team Profit Price Boost thread pinned to the top of our main Facebook group where staff and other members post profitable boosts throughout the day. You can follow the post throughout the day by turning on notifications and never miss a profitable boost again!
Once you see a boost on the post you can use the guidelines and links below to locate the boost section on the bookie. There are many bookies that have price boosts on popular games, but the main bookies you can focus on are:.
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